What you get inside The Baby Protocol
An online program you read on your phone — at your own pace, with lifetime access. Take the free Fertility Score, and the program builds your own plan from your answers. Here’s what it actually looks like:
- ✅ My Plan: your own 90 days — generated from all your Fertility Score answers (caffeine, sleep, stress, weight, diagnoses, timing, partner), weakest areas first, week by week
- ✅ Start Here — the general 90-day plan, plus 3 printable tools: cycle chart, Week 1 checklist, doctor-visit sheet
- ✅ Cycle tracking, step by step — ovulation tests, temperature, cervical mucus
- ✅ 73 factor guides — nutrition, sleep, stress, alcohol & caffeine, toxins, weight, timing
- ✅ Sperm health guides for the partner side — involved in about half of couples who struggle
- ✅ Supplement basics + doctor checklist — when to see a specialist, which tests to ask for
- ✅ Updates when you retake the score — your plan and focus chapters follow your answers
One-time payment · lifetime access · 60-day money-back guarantee
Read a full chapter free (Caffeine) →
Not sure yet? Take the free 2-minute Fertility Score first →
The 5 Pillars of Fertility
If you've been facing challenges in conceiving, you're not alone—and there's hope. Five things have to go right to conceive and carry a pregnancy. The program covers each one — for both partners — with practical, step-by-step guidance.
Pillar 1 · Sperm health (for your partner)
Heat, weight, alcohol, smoking and the nutrients linked to sperm count and motility — and when to ask for a semen analysis.
Pillar 2 · Timing, step by step
Find your fertile window with ovulation tests, temperature and cervical mucus — including what to do if your cycles are irregular.
Pillar 3 · A sperm-friendly environment
Cervical mucus, lubricants that don’t slow sperm down, and why douching is a no.
Pillar 4 · Egg health
The nutrition, sleep and lifestyle factors research links to egg quality over the ~90 days before ovulation.
Pillar 5 · Protecting an early pregnancy
Most early losses are chromosomal and not preventable — but some risks are in your control: smoking, alcohol, uncontrolled thyroid or blood sugar, certain medications. What to do, and when guidelines say to get checked.
Get the printable Basal Body Temperature & cervical-fluid tracker — pinpoint your most fertile days this cycle. Instant download, plus a short guide on exactly how to use it.
Our Promise to You
We’d rather you try it than wonder. That’s why we offer a 60-Day Money-Back Guarantee. If it isn’t useful to you, reply to any email within 60 days and we’ll refund you — no questions asked.
Get Started Risk-Free
What early readers told us
Before launch, we gave free review copies to people trying to conceive and asked for honest feedback. Two of them wrote back in detail:
“It’s a really good website, there’s so much information and it’s organised really well. It’s so simple to use the topic links to find the page you’re looking for… all the information is really helpful.”
“The information you’ve included is extremely useful and I’ve already found it really helpful, given me many ideas.”
Not sure where to start?
Take the free 2-minute Fertility Score and see which everyday factors to work on first.
Get my free Fertility Score →Ready to Take the First Step?
Your journey to parenthood starts here. Start Week 1 tonight — the eggs and sperm you’re building now are the ones you’ll use in about 90 days.
Purchase Now — $179One-time payment · lifetime access · often less than a single private fertility consultation
Frequently Asked Questions
Will this program work for us if we've been trying to conceive for years?
We understand how challenging and emotional the journey can be when conception doesn't happen as quickly as hoped. Our program is designed to address a wide range of factors that may affect fertility, with practical, research-based steps for each one — whether you’ve just started trying or have been at it for years. It supports, but doesn’t replace, the care of your doctor.
I’ve already read everything online. What’s different?
Online advice is scattered and often contradictory. The Baby Protocol turns your own Fertility Score answers into your own 90-day plan — every line based on something you told us — then backs it with 73 guides that say what the research shows and what to do, for both partners. Less searching, more doing.
What format is it? Can I read it on my phone?
It’s an online program — you log in with your email and read it on your phone, tablet or computer. There’s nothing to download or install, and you keep access for life.
Does it work if I have PCOS or irregular cycles?
Yes — there’s a dedicated PCOS chapter, and the cycle-tracking walkthrough covers irregular cycles (including why ovulation tests can be less reliable with PCOS). It supports your doctor’s care; with PCOS it’s worth involving a doctor early.
Is the program difficult to follow?
Each week has 3–5 actions, not 50. Most people do the Week 1 setup in about 15 minutes, then follow the plan one week at a time — and the chapters are there whenever you want to go deeper.
Do I need to buy expensive supplements or equipment?
Our program focuses on providing effective and accessible strategies to enhance your fertility. While we may recommend certain supplements to support your journey, these are typically affordable options. Most importantly, the program emphasizes practical lifestyle adjustments and dietary changes that can have a significant impact without the need for costly equipment or treatments.
How soon can we expect to see results?
Results can vary from couple to couple, as everyone's situation is unique. Most of what the program changes takes about 90 days to show — eggs mature over roughly three months and sperm over two to three. Many people say they feel clearer and more in control in the first week, simply from having a plan.
Is this program suitable if we're considering or undergoing IVF?
Yes, absolutely. The strategies outlined in our program are designed to enhance fertility and can complement assisted reproductive technologies like IVF. It works alongside your clinic and your doctor’s plan — never instead of it — and helps you walk into appointments knowing what to ask.
Do you offer support if we have questions during the program?
We’re committed to your success and understand that questions may arise as you progress through the program. While our comprehensive guide is designed to be self-explanatory, we’re here to help. You can reach out to our support team at [email protected], and we'll be happy to assist you.
Start charting your cycle today with the free printable BBT & cervical-fluid tracker — and see your fertile window for yourself. No purchase needed.
Why The Baby Protocol exists
Trying to conceive comes with a flood of advice — forums, apps, well-meaning friends — and much of it contradicts itself. What’s usually missing is a clear answer to a simple question: what should I actually do this week?
The Baby Protocol is our answer. We went through the research on the everyday factors linked to fertility — nutrition, sleep, stress, alcohol and caffeine, weight, toxins, timing, sperm health — and turned it into one organized plan for both partners, starting with the 3 areas that matter most for you.
It works alongside your doctor, including if you’re going through IVF — never instead of it. And when guidelines say it’s time to see a specialist, we tell you plainly.
— Claire Bennett, founder of The Baby Protocol
Start this week
Take control of your fertility journey now — work on every factor that matters, one clear step at a time.
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